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New York native, Lili Chemla, founded LIANA in 2017.  

As a girl who has always put comfort first and whose uniform has always been a t-shirt, socks, and underwear (and sometimes pants), Lili began creating pieces for herself that she could not only be comfortable in but were elevated enough that her friends would stop making fun of her casual look.

What began as a personal experiment quickly expanded as her sisters and friends started stealing all of her pieces.  After working for several contemporary fashion brands and seeing not only a void in the market but a demand for her products she launched LIANA.


Show us how you wear your pieces with #Liana