WHO? Liana was founded by Lili Chemla in 2017. Lili is a girl who has always put comfort first. Like many others, her uniform has always been a t-shirt, socks and underwear (sometimes pants), Lili began creating pieces for herself that she could not only be comfortable in but were elevated enough that her friends stopping making fun of her always casual look.
WHY? Liana began as a personal experiment and quickly expanded as Lili’s friends and family started stealing all of her pieces. After working for several contemporary fashion brands and learning the ins and outs of the industry and seeing not only a void in the market but a demand for her products she launched Liana.
WHERE? Liana is imagined, designed, cut, sewn, dyed and printed locally in Los Angeles. We always choose high-quality novelty fabrics over synthetic alternatives and strive to find the most unique and exciting materials. The Liana team works day-to-day traveling to our factories overseeing the creation of every piece, from the thread to our packaging. Everything is ethically sourced and executed in Los Angeles where our warehouse is also based.